USPS OIG Report: Advertising Mail – Mail Mix Matters

Posted on April 15, 2019April 15, 2019 by 21cpw

At $20 billion in FY 2017, advertising mail is a significant source of revenue for the Postal Service. Variation in the mail mix enhances the likelihood that a household will respond positively to an advertising mail piece. What factors influence the “three Rs” — reading, reaction, and response — of advertising mail effectiveness? The OIG…

PMG discusses efforts to grow USPS (video)

Posted on March 15, 2018March 15, 2018 by 21cpw

Postmaster General Megan J. Brennan discusses workplace safety, mail and package volumes, and other topics in her latest “Business Focus” video. She urges employees to correct and report unsafe conditions in USPS workplaces. “Eliminating hazardous conditions keeps you and your co-workers safe,” Brennan says. On the operational front, the PMG reports First-Class Mail and Marketing…