USPS OIG Report: Advertising Mail – Mail Mix Matters

Posted on April 15, 2019April 15, 2019 by 21cpw

At $20 billion in FY 2017, advertising mail is a significant source of revenue for the Postal Service. Variation in the mail mix enhances the likelihood that a household will respond positively to an advertising mail piece. What factors influence the “three Rs” — reading, reaction, and response — of advertising mail effectiveness? The OIG…

USPS: Charging smartly – Safety tips for personal devices

Posted on April 15, 2019April 15, 2019 by 21cpw

The Postal Service is reminding employees that plugging smartphones, unapproved thumb drives, e-cigarettes and other personal devices into USPS computers violates the organization’s security policies. Plugging unauthorized devices into postal equipment runs the risk of inadvertently transferring malicious software, which could disable computers and allow hackers to gain access to the organization’s network. To protect…