USPS: Transitioning to the future

The Postal Service has made several leadership announcements, including the retirement of a top executive, the promotion of several key leaders and a series of functional alignments that aim to better position the organization to achieve operational excellence and financial stability. The changes include the announcement that David E. Williams, chief logistics and processing operations…

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Latest Postal Bulletin looks at Direct Mail Promotions

The latest issue of Postal Bulletin highlights three USPS promotions aimed encouraging marketers to use direct mail.¬† The promotions offer discounts to businesses that incorporate color, new printing techniques and mobile technologies into their mailings. The article also notes the continued importance of mail, citing a recent survey that found consumers still look forward to…

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