Latest Postal Bulletin looks at Direct Mail Promotions

The latest issue of Postal Bulletin highlights three USPS promotions aimed encouraging marketers to use direct mail.  The promotions offer discounts to businesses that incorporate color, new printing techniques and mobile technologies into their mailings.

The article also notes the continued importance of mail, citing a recent survey that found consumers still look forward to getting their mail each day.

The Aug. 4 Postal Bulletin also includes previews of upcoming stamps and the latest policy, procedure and form updates.

Source: USPS News Link

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