2020 Mailing Promotions: Engage All Five Senses
Building on the success of past promotions, the United States Postal Service® has developed the 2020 Mailing Promotions calendar for marketers, printers, and mailers. View the 2020 Mailing Promotions calendar at postalpro.usps.com/promotions/2020promotions/2020Calendar.
Mailing promotions play a powerful role in an integrated marketing campaign, which helps to drive sales and deliver a solid return on investment for businesses. Each promotion period runs from 3 to 6 months. Here is a brief overview of what USPS® offers:
2020 Tactile, Sensory, and Interactive Mailpiece Engagement Promotion
Promotion: February 1 through July 31, 2020
Registration: December 15, 2019 through July 31, 2020
Leveraging the physical aspects of mail as well as advances in print technology, marketers can enhance how their customers interact and engage with mail to drive response rates. During this promotion, eligible mailers who incorporate a multi-sensory experience in their mailpiece may receive a postage discount. Eligible experiences include:
- Special visual effects,
- Texture/tactile treatments, or
Send questions about this promotion to tactilesensory email@example.com.
2020 Emerging and Advanced Technology Promotion
Promotion: March 1 through August 31, 2020
Registration: January 15 through August 31, 2020
To ensure that direct mail continues to be a relevant part of the marketing mix, this promotion encourages mailers to incorporate technologies in their mail campaigns, such as:
- “Enhanced” augmented reality,
- Virtual reality and Mixed reality,
- Near field communication, and
- Video in print (featuring Shoppable video, Integration with Digital Assistants, and Digital to Direct Mail technology).
Send questions about this promotion to emergingtech firstname.lastname@example.org.
2020 Earned Value Promotion
Promotion: April 1 through June 30, 2020
Registration: February 15 through March 31, 2020
This promotion is intended to help slow the decline of First-Class Mail® including Business Reply Mail® (BRM) and Courtesy Reply Mail™ (CRM) pieces. As technology continues to disrupt mail volume, the Postal Service™ encourages mailers to continue distributing BRM, CRM, and Share Mail® pieces. Mailers who register their Mailer ID information and use eligible Intelligent Mail® barcodes on their BRM, CRM, and Share Mail pieces may receive a postage credit for each mailpiece placed in the mailstream by the recipient and scanned during the promotion period.
Send questions about this promotion to earnedvalue@ usps.gov.
2020 Personalized Color Transpromo Promotion
Promotion: July 1 through December 31, 2020
Registration: May 15 through December 31, 2020
This promotion incorporates marketing messages that use color, dynamic variable print, and personalization. By using color messaging in bills and statements, business mailers can enhance the value of First-Class Mail and foster a better connection and response from customers.
Send questions about this promotion to FCMColor Promotion@usps.gov.
2020 Mobile Shopping Promotion
Promotion: August 1 through December 31, 2020
Registration: June 15 through December 31, 2020
This promotion encourages mailers to send mailings that highlight the connection between the mailpiece and the digital shopping experience. The technology enables customers to go directly from the mailpiece to a mobile-optimized, online shopping experience using platforms, such as Quick Response codes, Snap Tags, Watermarks, and other advanced technologies.
Send questions about this promotion to email@example.com.
2020 Informed Delivery Promotion
Promotion: September 1 through November 30, 2020
Registration: July 15 through November 30, 2020
The Informed Delivery® Promotion offers a 2 percent discount on postage to business mailers who reach and engage customers by launching Informed Delivery interactive campaigns with physical mailpieces.
Send questions about this promotion to Promotion-InformedDelivery@usps.gov.
For more information on how to participate and engage your customers with 2020 Mailing Promotions, visit postalpro.usps.gov/promotions.
— Mailing Services,
New Products and Innovation, 1-16-20