The grand opening of the Amezcua VPO.
(click on image to enlarge)
A Village Post Office (VPO) recently opened in an insurance agency in Salinas, CA, becoming one of the nation’s first VPOs to primarily serve Hispanic customers.
Amezcua Insurance Services, a family-owned business with four branches, has served the area for more than 40 years. Its customer base is approximately 95 percent Hispanic.
VPOs — which allow convenience stores, libraries and other businesses and community organizations to sell postal products — are part of a broader USPS initiative to strengthen customer service.
The opening celebration of the Amezcua VPO featured live music and received coverage in a local Spanish-language newspaper that published two full-page spreads, including one in English.