Clothing retailer Forever 21 has introduced an officially licensed Postal Service apparel line that features vintage USPS logos and designs from the 1970s, 1980s and 1990s.
“The collaboration will generate royalty revenue for the Postal Service and build brand awareness among a younger audience,” said Brand Marketing Executive Director Chris Karpenko.The apparel line includes jackets, hoodies, T-shirts, joggers and other items that are available in Forever 21 stores and online at Forever21.com.
The Postal Service joins other organizations and businesses — including Coca-Cola, Kodak and NASA — that have licensed their logos for clothing lines.
The USPS apparel has received positive reaction since Forever 21 introduced the line last week. Social media posts about the clothing have received more than 1 million views and 250,000 “likes.”
This collection is not part of the official USPS uniform and should not be worn by postal employees while on duty. Managers and supervisors can use Postal Uniform Guidelines, a pictorial guidebook that USPS released last year, to help ensure employees wear their uniforms properly.
“Our employees are welcome to show their postal pride by wearing officially licensed USPS apparel, but they should do so in their free time,” Karpenko said.