The New Forever Stamp Series the USPS Hopes Will Get Hipsters Back to the Post Office

By Steven Heller – July 18, 2015 In 1967, the United States Postal Service issued a new five-cent postage stamp to celebrate Henry David Thoreau’s 150th birthday. The stamp proved exceedingly popular, but not for the reasons the USPS might have guessed: The scraggly-bearded portrait of Thoreau by Leonard Baskin became a generational emblem among…

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