USPS is reinventing Mr. ZIP for a new generation

April 22, 2024 Mr. ZIP is back. The Postal Service is giving the beloved character new life through children’s products that aim to expand the appeal of the USPS brand. “Our vision is that Mr. ZIP becomes a beloved character to today’s children, and they grow up remembering him and having an affinity for mail … Read more

USPS: ZIP Code was launched 60 years ago this month

July 27, 2023 The ZIP Code was launched 60 years ago this month as part of a program of improvements to increase postal delivery speed. At the time, Americans were already struggling to adapt to three-digit area codes for long-distance telephone calls, so promoting the five-digit ZIP (short for Zone Improvement Plan) Code was a … Read more