Postal Customer Satisfaction: A Primer of Four Surveys
August 28, 2017 (RARC-WP-17-010) Understanding, attracting, and retaining customers is necessary for the Postal Service to thrive in an increasingly competitive marketplace. The OIG researched four postal customer satisfaction surveys and found that measuring customer satisfaction and loyalty provide a robust picture of brand health and growth potential. Enhancements to its surveys could give the…