Multi-channel marketing effort focuses on enhancements to package delivery services
May 19, 2015
WASHINGTON – The United States Postal Service launched an integrated marketing campaign today called “Watch Us Deliver,” which highlights recent improvements to Priority Mail™. The campaign also features the new Watch Us Deliver Dashboard (WatchUsDeliver.com), which showcases the latest innovations of USPS and features a stunning collection of live counters, impressive postal facts and entertaining modules, like the Live Eagle Cam—a 24/7 stream of rescued American Bald Eagles “Independence” and “Franklin.”
From free package pick-up, improved tracking technology, to Sunday delivery, the U.S. Postal Service continues to enhance its package delivery services to capitalize on the continued growth of e-commerce.
“This campaign is designed to build on the strong momentum in our and to highlight the many ways the Postal Service is changing and improving to better serve the American public,” said Betty Su, Executive Director of Brand Marketing at United States Postal Service. “We’re excited to communicate about the compelling reasons to do business with the Postal Service.”
Delivering Smarter – Priority: You
The U. S. Postal Service has been improving its tracking capabilities with USPS Tracking for all Priority Mail products. Customers can sign up for MyUSPS to receive text messages and e-mail alerts that provide estimated time of delivery.
Through an improved tracking system that utilizes up to 11 scanning points from sender to receiver, packages can be traced online, over the phone or via the U.S. Postal Service mobile app.
The U.S. Postal Service has made other significant changes including the introduction of 7-day package delivery and bringing convenience to the doorsteps of customers nationwide with at-home package pickup. Priority Mail is the only shipping service that offers free supplies delivered to your door and free Saturday delivery.