Responding to a call for a membership drive by the California Postal Workers Union, the Organization Department presented training sessions in “dynamic organizing” and “door-to-door visitation.”
Organizing trainees from locals in southern California were introduced to techniques that focus on listening to non-members on the work floor and converting their criticisms and complaints into “talking points” for organizing.
Training was given in one-on-one canvassing, demonstrating methods for winning over non-members during visits to their homes. Mock encounters helped instill confidence of the organizers.
“Visiting the homes of non-members can certainly be intimidating, but also eye-opening and rewarding,” said Organization Director Anna Smith.
Teams were formed and organizers hit the streets, resulting in some long-time non-members joining the ranks of the APWU.